AAA LAUNCH ON HARD MODE: THE CALLISTO PROTOCOL
CLIENT
Striking Distance Studios and Skybound x The Callisto Protocol
PROJECT
Translation of all marketing materials, including the website, trailers, DLC releases, patch notes, game metadata, and more. Translation of social media posts & assets and daily multilingual community management of local social media channels.
LANGUAGES
Translations into 20 languages
Community management in 6 languages
IS A GLOBAL LAUNCH
AS SCARY AS IT SOUNDS?
Players must survive unspeakable horrors as they escape the mysterious Black Iron Prison.
Striking Distance Studios, the AAA development studio led by legendary Dead Space creator Glen Schofield, has one goal with The Callisto Protocol – “to offer one of the most terrifying games of all time.”
For this launch, WIT partnered with both Striking Distance Studios and Skybound Entertainment, which is a multiplatform content company that works with creators and their intellectual property, extending their stories to further platforms including comics, television, film, video games, and more.
Words in Translation supported both companies to bring the game to a very excited worldwide audience. As we rapidly approached launch time, translations kept us on our toes: 20 languages in 24 hours. Talk about thrilling. But WIT have a few secret weapons up their sleeve, having put together a slick, streamlined processes and smart sharing tools to avoid any glitches in the system.
GAMERS WHO REALLY KNOW THEIR STUFF
We also built a team of gaming-specialist community managers in various markets, who engaged with the fans and built suspense, each in their own language. Community managers checked in with their communities on a daily basis and reported local buzz to Skybound and Striking Distance. All around the world, there was someone watching their back around.
Pretty bloody good If you ask us.
I can’t thank the team enough! We were able to make a very critical content update this morning on our website all thanks to team WIT.
Haesol Won, Business Development Technical Product Manager
Damian Garcia, Global Marketing Director
It’s been a while! I miss frantically sending you localizations and constantly being amazed by how fast you and the team turn them around!
Carlos Lopez, Lead Social & Community Management
