SAY IT WITH FLOWERS
Interflora is a flower delivery network whose artisan-made bouquets, plants, and thoughtful gifts are delivered in more than 140 countries. They work with independent florists all over the world to bring joy to their customers, for big occasions, small affairs, or just because.
We were tasked with translating the descriptions of their iconic creations to support them with the release of special range of flower compositions and bouquets available for different celebrations such as Christmas, Valentine’s Day and Mother’s Day, among others. We started off beautifully with festive adaptations for their Christmas 2022 campaign, translating the elegant, original and optimistic tone that is characteristic of the brand, and of course all the flowery puns.
We’ve been supporting them ever since throughout the seasons, creating a glossary for their local teams and translating their stunning copy for other festivities. As some festivities are not celebrated on the same date in different countries, it has been a real localisation treat that’s all came up roses!
