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Oct 31, 20193 min read

The WIT-tle Shop of Horrors

One misty Halloween at WIT HQ, we got to thinking… if languages were people, how would they dress up to go trick-or-treating? Firstly, we...

Sep 23, 20193 min read

Give me a sign – How sign language differs between cultures

You may have noticed that we here at WIT take pride in our ear for languages. But there are indeed the odd few that are impossible to run...

Aug 23, 20193 min read

The sociolinguistic impact of Brexit - Is there light at the end of the Channel Tunnel?

Yes, we know. Not another mention of the B-word. But this is a different (hopefully more uplifting) take, we promise. We’ve been watching...

Jul 8, 20192 min read

Let’s be Franca – Translating into Global English

The English language is unavoidable. Yes, with approximately 800 million native and non-native speakers scattered worldwide it has,...

May 17, 20193 min read

Behind the scenes: Translation FAQs

After recent networking events and a secondary school careers fair, I have come to the realisation that not everybody eats, sleeps and...

Apr 12, 20192 min read

Translating with flying colours: Transcreation 101

If you’re a regular WIT follower, you’ll have noticed that we wax lyrical about transcreation a lot. But hey, it’s our MO, the real MVP....

Mar 15, 20193 min read

Translation Behind the Scenes: Introducing the Brief

According to the Cambridge Dictionary, a creative brief is “a document that gives details of what should be considered when something is...

Feb 6, 20193 min read

Now we’re talking: Should we have one universal language?

You’re at a restaurant abroad and it’s time to order. You fumble for your phone to translate some simple dietary requirements and still...

Jan 9, 20192 min read

Google Transcreate? Why machine translations should be taken with a pinch of salt

“Dear friends of Transreation! This month's article covers topics on how to get help and help in the process of creating loud sounds and...

Dec 19, 20182 min read

Festive Marketing - How the brands stole Christmas

Christmas is coming, the goose is getting fat. You’ve already eaten 27 Christmas dinners and ‘All I Want for Christmas’ is on repeat in...

Nov 28, 20182 min read

Yank-ing our chain: The Eternal Rift between English [UK] and [US]

Inspired this week by both the mishigas of Black Friday sales and a recent CIOL talk led by lexical royalty Susie Dent, some of us here...

Nov 13, 20182 min read

Translating brand voice - Can you kill two birds with one tone?

When you read a book, do the characters have different voices in your head? Does Hagrid sound the same as Professor Dumbledore? This is...

Oct 10, 20182 min read

Translating Hollywood blockbusters – The Good, the Bad and the Ugly

Amidst the glitz and glam of our favourite celebrities descending on Leicester Square this week for the BFI Film Festival, we thought...

Sep 21, 20182 min read

Fancy a history lesson? Head to Fleet Street. Do not pass go. Do not collect £200.

So, you thought the first successful ad campaigns dated back to post-war Coca Cola billboards? Maybe you thought real advertising started...

Sep 7, 20183 min read

This year’s homework assignment: get yourself a new soul! Here’s how…

As the kids and (hopefully refreshed) teachers head back to school this week, we thought we’d cast our minds back to our own years in...

Jul 24, 20183 min read

Knowing your Jack Sprat from your Frère Jacques – Ding, dang, DOH!

"Translation is not only changing one language to other languages" – Ikke Dewi Pratama Can you remember the last time you heard a nursery...

Jun 5, 20182 min read

Loss in translation

“The translation called good has original value as a work of art.” — Benedetto Croce Figures for global marketing campaigns suggest...